Growth Strategy: grew beauty vertical (#BeautyTok) on TikTok organically through strategic onboarding’s of key beauty publications (Allure, Cosmopolitan, Beauty Inc. and more)
Growth Strategy: Implemented content programs with key beauty brands and publications (TikTok Shop Beta, Instructive Accelerator Program) to strategically grow content categories and grow daily active users (DAU)
Partner Management: managed 300+ beauty brand and publication partners and their success on TikTok - from onboarding, content strategy calls, or larger partnerships
Content Programming: curated beauty content with partners for key tentpoles such as Fashion Week, Art Basel, PRIDE, AAPI Heritage Month, and more
Diversity and Inclusion: Worked on scaled DEI initiatives such as partnering with Essence Festival, and hosting events with our DEI cohorts within communities such as Latinx, AAPI, and Black Americans.

Ann Krisha Buenaobra

Model, Content Creator & Strategist