The Campaign
In the first-ever campaign for Charlotte Russe, my role was to help build the narrative on what "Make It Yours—Truly" means, ensuring that it had legs to be a strong driver for brand awareness. The purpose of this campaign was to share our brand mission, which is to empower young women to be their TRUE selves.
I guided all creative aspects to align with this core message, allowing the importance of connecting with our customer with a real message to take the lead. This included heavy involvement in casting, conducting interviews at the photoshoot, and writing all copy omnichannel for the campaign.
